The computer has evolved over time with an ever increasing rate as to what can be achieved with them. As I write this article a computer is able to work out pure mathematics faster than humans can do them in their heads. This all comes down to something we now call The Internet (World Wide Web). In the past only the computer nerds were able to work out these problems, but now the average person can use it for anything.
The Internet is a worldwide network of computers and information. It allows you to communicate with people no matter where they are in the world. It has become an essential part of everyday life for most people around the world. Almost every website that you go on is accessed through the internet.
It all started in the early 1980’s when a man named Tim Berners-Lee created a new way to access information, making use of linked hypertext documents connected by means of hyperlinks that he called “World Wide Web” (WWW). By 1989, the first “web server” was installed at CERN. Over the years, WWW has grown rapidly into the largest network of computers in the world.
Tim Berners-Lee (born 8 June 1955) is a British computer scientist, best known as the inventor of the World Wide Web. He made a proposal for an information management system in March 1989. In his proposal, he dubbed it ‘WorldWideWeb’ (the capitalization used in his paper), later ‘World Wide Web’ (WWW).
The Internet is a worldwide network of computers that people use to send and receive information over great distances. The Internet can be used to send text, pictures, video and sound files from one computer to another. If you have seen a picture on the Internet, or heard a song on the radio in your car or mobile phone, it was transferred through the Internet.
The Internet was developed as a way for scientists in different countries to share information with each other. Over time it became more popular among people outside the scientific community. Today it is often used by companies to advertise their products and by schools and individuals to find information online. It is an easy way to connect with people and to share information.
The Internet is also used by companies for research, for example, by pharmaceutical companies that search databases for information on a disease. Another use is to send messages quickly and cheaply from one company to another. For example, banks use the Internet to pass their transactions between their branches or with other banks.
The Internet was created in the 1960s in the U.S. by the Department of Defense (the U.S government department responsible for national security). The first network was called ARPANET (Advanced Research Projects Agency Network). In the 1970s, it was connected to similar networks in other countries. Then in the 1980s, ARPANET was replaced by NSFNET(National Science Foundation Network). Today we call this network the Internet. The Internet is a worldwide system of computer networks that use a common communications protocol or language. Most computers on the Internet are linked by high-speed telephone lines, but some computers are linked by satellite with special equipment. The Internet is an international network of networks. There are many Internet Service Providers (ISP), which provide access to the World Wide Web to millions of users all over the world. More than one billion people use the Internet today, but around half of them use it exclusively from their computer at home or at work.
The original aim of the Internet was to connect scientists and researchers across the world. The idea was that they could exchange information and ideas quickly and easily in a new way that would increase their scientific knowledge in many fields, including life sciences, physics, mathematics, and meteorology.
Publishing scientific papers alone does not help researchers advance their careers; they also have to publish original research papers in order to get promoted. Because research papers are hard to write, scientists use the Internet to publish their ideas and get peer feedback. They post the results of their research on the Internet so that other scientists will find them.
The Internet is a network that links people together through computers. It was developed in the 1960s for academic research, but today it is used by everyone for many different purposes. Today’s Internet supports a variety of services and activities including e-mail, newsgroups, virtual communities, banking services, commerce, entertainment services and much more.
What is the Internet?
The internet is a computer network made up of smaller networks all over the world. Those networks make up a vast worldwide web of computers interconnected through telephone lines and cables, satellites and other communication devices. The Internet is a network that links people together through computers. It was developed in the 1960s for academic research, but today it is used by everyone for many different purposes. Today’s Internet supports a variety of services and activities including e-mail, newsgroups, virtual communities, banking services, commerce, entertainment services and much more. In order to be able to communicate over the internet you need an internet service provider (ISP) who will provide you with an internet access point like cable or dsl modem with which you can connect to the internet. When connected to the internet your computer becomes part of this huge network. Your computer is your router or gateway to the internet. Your computer can be used to send and receive information from other computers over the internet. You can use your computer to access newsgroups, chat rooms, to use usenet groups (they are often used as special-interest discussion groups), or even send e-mail without an internet service provider or a dsl or cable modem.
What were the first sites of the internet?
The Internet was first developed in the late 1950s by scientists who worked for the U.S. Department of Defense Advanced Research Projects Agency (DARPA). They developed it to “keep pace with Russian advances in technology.” In the early 1990s, most universities had connected to the Internet using a service called an “interface message processor” or IMP for short. First developed at Xerox’s Palo Alto Research Center (PARC) in 1973, the IMP was basically a way for different computers to talk to each other over phone lines. Because so many institutions had IMPs, most universities and organizations could easily connect to the Internet. As more people got involved with the Internet, however, it became much harder to manage. In 1989, the National Science Foundation (NSF) decided that the only way for something like this to grow was if it were commercialized. The NSF put together a team led by Vinton Cerf to make the Internet into a for-profit company called MOSAIC. MOSAIC was later taken over by Cisco Systems.
How did people find their way around?
The first search engines started in 1994 at companies like Yahoo! and Lycos which provided organizing systems and guides for surfing the net. In 1995, a man named Tim Berners-Lee, who at the time worked at CERN, invented a way for anyone to create and share documents. He called it the World Wide Web and he wanted people to have a place where they could easily share information. He made the code open source so that anyone who wanted to could use it. The domain “www.” became the easiest and most common way to access web pages. The idea was that eventually these pages would be organized by mutual interests into communities of interest on networks of computers all connected together–an amorphous kind of internet with no center or organization.
In 1991 Tim Berners-Lee founded the World Wide Web Consortium (W3C) to develop standards for this new medium. For more than a decade he worked tirelessly to create HTML, HTTP, and URLs. He also was one of the first to propose a convention for creating links outside a page so that pages could be connected with each other. He invented an early hypertext system called ENQUIRE that included many of these features.
In 1994 Dr. David Raggett joined the W3C and began developing ideas on how to make it possible for crowds of people to collaborate on projects on the web. In 1996 they proposed an idea they called “Dublin Core”. This was a way of organizing metadata–or information about the content of web pages, images, and other resources. This included elements about their names, dates and authors. The Dublin Core became widely used for cataloging all kinds of information on the web.
The ideas behind search engines began in 1990 at the National Center for Supercomputing Applications (NCSA). The first search engine called Archie was developed by Alan Emtage and received funding from Jon Postel at the University of Minnesota.
Berners-Lee’s next project in 1994 was to create a distributed system that people could use to link up pages. He called it “World Wide Web” or “W3” for short.
In April 1995, NCSA launched a website called “What is the Web” that explained what the web was and how it worked. It included a link to Berners-Lee’s W3 World Wide Web page. Mark McCahill and Mike Sendall at NCSA released the Mosaic browser in 1993 with many new features including image loading and inline multimedia (sound, animation, video). Also that year they developed the first web browser plug-in called NCSA Telnet.
Also in 1993, Marc Andreessen joined NCSA to create an easier system for building websites using an interface very similar to Microsoft Word and easy drag ’n’ drop tools for creating webpages with images. In 1994 Andreessen left NCSA and developed a new browser called Netscape that was a lot easier to use than Mosaic. Also in 1994, Andreessen created the first search engine called “Mosaic List & Guide”, which was soon renamed to Netscape Search because of its popularity. In December 1995 Netscape Communications Corporation released the first commercial web browser and changed the way people browsed the web. The infrastructure for creating dynamic pages had been there for years. A number of software companies had created programs that allowed users to create webpages with text, graphics, and links. But these pages worked only in one format–just as a Word Doc or PDF works on your computer.
What is HTML?
HTML stands for Hyper Text Markup Language. HTML was created by Tim Berners-Lee to give structure and formatting to webpages. The original version of HTML was called “HTML 1.0” and later versions were called “HTML 2.0”, “HTML 3.0”, “HTML 4, and so on with every iteration leading to the development of a more robust version of the language.
In addition to providing structure and formatting, HTML also allows users to embed hyperlinks from one page to another. These hyperlinks are displayed as underlined keywords or phrases and when you click on them, you are taken to another page. The popular phrases “click here” and “click me” embedded as links was a demonstration of this early linking technology. Most web pages today are written in HTML.
What is http://? Why does it start with an “H” instead of an “A”?
The name http:// refers to Hyper Text Transfer Protocol–a computer communications standard for transferring information between computers over the internet or a local network. Https is the secure or encrypted version of HTTP, and was created for the purpose of transmitting sensitive data like passwords and credit card numbers over public networks.
What are URLs?
URLs refer to Uniform Resource Locators and they are a way of adding internet addresses to webpages. You can compare them to street addresses in a city. http:// tells you the protocol used (http) and the web server on which the page exists. The name after “//” is the domain name for which the page belongs. Some examples of domain names are www.example.com, www.yahoo.com, and www.google.com . The information after that is called a file path and it tells you where on that server you can find the page you want to see. Here’s an example: http://www.example.com/directory/page.html.
What is an Internet Service Provider (ISP)?
An Internet Service Provider (ISP) is a company that provides users with services to access the internet. From a user’s point of view, it can be hard to tell the difference between an ISP and the internet itself, but ISPs are used by people to connect to the internet. They work in concert with network providers (the companies that own and maintain data cables) to provide you with a means of accessing the internet.
A common misconception is that ISPs run on the internet, when really they use infrastructure like cables and satellites provided by their network providers to link up individual users and smaller networks all over the world.
Some ISPs are owned by companies that also provide cable and internet services like Comcast, which owns the ISP Xfinity as well as the network provider Comcast Cable. Other network providers (like Verizon), own and operate their networks, and then “peel off” a part of their network to sell to ISPs.
There are two primary kinds of ISPs:
National ISPs — Companies that provide service over the internet for large geographic areas like entire cities or states. These include companies like Comcast, Verizon, CenturyLink, Cox Communications, AT&T U-Verse and Charter Communications.
Local ISPs — Companies that provide service for small geographic areas such as neighborhoods or individual campuses (like universities). These include companies like RCN, DirecTV, AT&T DSL, Verizon DSL and Frontier Communications.
ISPs are also sometimes referred to as “web services” or “access providers”.
What is an IP Address?
The Internet Protocol (IP) address identifies every device connected to the internet. Each device connecting to the internet must have it’s own unique IP address (just like everyone needs a street address in order to live in a house). The IP address can be compared to the physical address for the device. The IP address is made up of 4 numbers separated by periods: 172.40.56.101 An IP address is a set of 32 numbers from 0 to 255 assigned to a device on the Internet (like a home computer). The Internet uses this number to send information from one computer to another.
How did the web come about?
In 1989, Congress passed legislation that would allow computer networks that were already in place at universities and research institutions to connect with each other. This followed the passing of the High Performance Computing Act of 1991 that provided funding for research centers like Xerox PARC and NASA.
Tim Berners-Lee was working at CERN (European Organization for Nuclear Research) in Geneva Switzerland, where he worked with physicists from many countries who were using their own computers to collate and share information. He developed a way to communicate information between all the computers using a common protocol and language. He called that language “Hypertext” and it would eventually become the basis for the World Wide Web.
On April 30, 1993, CERN released its protocols and standards for linking documents on the web. The plan was that users could share documents on any platform in a common way. On October 23rd, 1993 this “W3” was published as an informational document with guidelines for creating World Wide Web pages.
In 1994 Marc Andreessen came up with a new browser called Mosaic (developed with Eric Bina) that made it possible to view pages in color and embedded graphics without having to download all of them at once. Viewers didn’t have to save files and open them one by one. The new browser was released in late 1993 touting features that made it simple for anyone using a microcomputer to get onto the web.
The first popular search engine, Archie, was developed at the University of Minnesota and it allowed people to search server databases without having to know all the magic words. In early 1995 NCSA released an online web directory with links to sites from various domain names like “www” addresses.
In April 1995, NCSA launched a webpage called “What is the Web” that explained what the web was and how it worked. It included a link to Tim Berners-Lee’s W3 page.
On August 6, 1995 CERN made the W3 protocols available for public use as an open standard. On September 30, 1995 Marc Andreessen released the Mosaic Netscape browser with a huge array of features including image loading and inline multimedia (sound, animation, video).
In 1995 Berners-Lee started developing a new application called the “World-Wide Web Wanderer” which was later renamed to “World Wide Web Browser.” This was a tool that allowed users to navigate between webpages by clicking links or keywords.
In December 1996 Andreessen left NCSA and developed a new browser called Netscape that was much easier to use than Mosaic. Netscape was so popular that it became the top search term one year after it’s release.
In 1996 Andreessen created the first search engine, “Mosaic List & Guide” which later was renamed to Netscape Search because of it’s popularity.
Also in 1996, Marc Andreessen teamed with James H. Clark who started Silicon Graphics and started a company called Mosaic Communications Corp. to market Netscape as a commercial product. A year later they changed the name of Mosaic Communications Corp. to Netscape Communications Corporation and released their first commercial browser which changed the way people browsed the web (called Netscape Navigator).
In 1997, Andreessen left Netscape to start a new company called Loudcloud.com and later changed its name to Opsware that helped internet companies run their businesses more efficiently.
What was the first website?
The first website was created by Tim Berners-Lee who wanted to create a platform for collaboration among researchers that were working together on the implementation of hypertext, a system for displaying information using links instead of bookmarks. He created the first web server and browser in 1990 and then started making improvements on them which gave birth to the World Wide Web as we know it today.
The first web server was called “enquire.cern.ch” and the first web page was written by Tim Berners-Lee himself. It was called “Information Management: A Proposal” and can still be viewed today here: http://info.cern.ch/hypertext/WWW/TheProject.html#TOC-Appendix
As a demonstration of how hypertext works, you can click on any of the words in this article to jump to another section. The first website on a non-CERN server appeared in 1991 at the University of Illinois named “The Virtual Library.” In 1993, the North Carolina School of Science and Mathematics opened a website called “The Digital Galaxy” which was the first interactive web site in the world.
In 1994, Marc Andreessen developed a browser called “Mosaic.” From 1992 until his death, Timothy Berners-Lee, and Robert Cailliau jointly held a position at CERN as software engineers in its Computer Technology Research Group (CTRG). From this early point in time until today there has been an explosion of websites that are used for training, education, research and entertainment. Many people use websites for their profession or business as well.
What is FTP?
FTP stands for File Transfer Protocol and it allows computers on a network to transfer files back and forth over the internet. It is used by hundreds of thousands of businesses each year to transfer data like invoices and purchase orders from one computer to another.
There are two ways that you use FTP:
As a consumer, you can use FTP software to move files around on your home computer. Many operating systems have this as an option built in (like Windows or MacOS). If it doesn’t come built-in, there is usually a free program like FileZilla that easily allows you to transfer files around on your own computer.
As a business, you will need to talk with your internet service provider (ISP) to find out if they offer an FTP site that your business can use to transfer files back and forth to clients.
There are two types of FTP servers: anonymous and authenticated. Anonymous FTP allows you to log in automatically without having any kind of account at the server side, while authenticated FTP requires that you have a user name and password in order to log in. Some kinds of websites require that you log in using an account but most businesses will allow anonymous FTP access so that they can accept large files from their clients without having to pay for storage space on the website.
What are Cookies and How Do They Work?
Cookies are small files that a website places on your computer to learn more about you as a visitor. A cookie is used by sites to identify you as a unique user and is usually tied to information such as your login session, shopping cart or account information.
When you visit a web page that uses cookies, the site will tell your web browser to store small bits of information. Your computer then stores these bits of information in your web browser cache (a common area for information used by multiple websites). When you return to the site again, this data will be available for the website to read.
For example, if you are logged into your webmail account and you visit a website that displays your email address, that information may be found in your web browser cache. You can delete the information from your cache at any time if you want to.
Most sites use cookies to track every move that you make while they also enable you to perform certain functions. For example, a site may place a cookie on your computer so that it can recognize when you are logged into the site and display special content if appropriate (like “Happy birthday” wish-lists).
Cookies require your permission to be stored on your computer. This means that you can always delete them at any time. If you want to clear your cache, the process differs depending on what browser you use but there are many free tutorials available online.
What does a Domain Name Do?
In order for information to be transmitted across the internet, computers have to have a mailing address just like people do. Without an address, messages just wouldn’t get from one computer to another. A domain name is that mailing address and it must be unique for every website on the web (just like every house needs a street address).
In a very simplistic view, a domain name is like your street address. It works the same way — if someone were to knock on your door and ask for your home town, you’d say “Seattle.” If someone wanted to mail you a package, they’d need to drop it off at the shipping address.
If someone were to send an email to you using your email address (like marcus@jupiterbroadcasting.com), their mail server would look up where “jupiterbroadcasting.com” is in order to deliver the message to you.
Similarly, when you type in a web address (like www.JupiterBroadcasting.com) the DNS server will give you the IP address of the web server (which looks like this in plain English — 13.68.180.92).
When someone wants to visit a website, their computer first makes a request for www.JupiterBroadcasting.com and then looks up what that web address is associated with on a DNS server somewhere on the internet (in this case its hosted by GoDaddy). Then it sends that request to your computer which then sends you the requested pages.
Whenever someone visits your website, your ISP’s DNS server will look up where your domain name is associated with and deliver them to you (i.e., 13.68.180.92).
While your regular home address (or street address) is enough for someone to find you, it’s not very user friendly. People don’t have to remember long strings of numbers or letters.
The same is true for websites. A complicated DNS name that has the www prefix and maybe some numbers in it might be user unfriendly. That’s where a domain name comes in.
A domain name is like an email address: easy to remember and short enough to type quickly. Anybody can have a unique domain name that they choose themselves as long as they pay the fee to do so (just like anyone can have an email account but must pay for it).
Just like your regular house address, the domain name is independent of the geographic location of where it’s located. For example, a person could live in Seattle but have their website registered with Google.
This is why people will often use an email program to access websites. You don’t need to type in a long string of numbers and letters each time — instead you can just type in an easy-to-remember email address like marcus@jupiterbroadcasting.com, jupiter@jupiterbroadcasting.com or put it into your favorites under “www.jupiterbroadcasting.com."
The difference is that if you want your business to be taken seriously, you don’t want to use jupiter@jupiterbroadcasting.com as the address to your company website. You’d probably opt for something more memorable instead like www.JupiterBroadcasting.com (which Google registers for us).
In the early days of the internet, companies just registered whatever domain name they wanted but today that has changed and there are established rules on what domain names can be registered and what suffixes should be used (i.e., .ca for Canadian websites, .com for commercial websites or .gov for governmental sites).
What does SEO mean?
SEO stands for Search Engine Optimization and it is a term used to describe the art of optimizing your website so that more people will find it through search engines like Google.
There are many different types of SEO and they can be broken down into two main categories: on-page and off-page.
On page optimization is a series of steps that you can take to make your website easier for search engines to index or understand. Things like putting a meta description on every page, adding header tags , using keywords in titles, etc., all fall into this category.
Off-page SEO is a more technical process and consists of a wide variety of things that you can do to improve your rankings. Things like writing quality articles, submitting your website to social book marking sites, creating links to your website from other valuable websites, or adding a blog to your website are all off page SEO activities.
The term used for both on-page and off-page SEO is called Link Building, because it consists of a lot of activities to build quality incoming links (also referred to as backlinks) to your website.
Search engines use the words that people type into the search box as the key that they use to select which websites should be displayed in the search results.
If someone were to type into the search box “Canadian websites,” then search engines would select websites that have the words “Canadian” and “websites” in them. For example, www.JupiterBroadcasting.ca is one of the many results that would be displayed by a search engine like Google for this query.
Search engines use a variety of factors to decide which websites should be displayed at the top of their results page but they all focus on one thing: how relevant is the website to what you are typing into the search box? Relevancy is measured by how many times your keywords appear on your website (as well as some other parameters).
If you are typing in the word “Canadian” and the words “websites” and “Jupiter” appear on a website, it’s very likely that search engines will rank these websites as more relevant to your search terms.
This is why keyword density is an important metric that is used to measure how much of your target keywords are found on your website. Keywords can be any word or phrase that you want to be found for. For example: if you wanted to increase visibility for www.JupiterBroadcasting.ca, then you would look up the keywords that people are using when they want to find Jupiter Broadcasting in Google and match them on your website (e.g. Jupiter Broadcasting website).
Keyword density is a common metric that can be used in a variety of ways. It can be used as the total number of times that your target phrase appears on your website, or it can be a percentage (so you could say that your keyword density is in the “50–60%” range). The main thing to note is that people will hit one or two websites at the top of their results page and then usually move onto another search result if they don’t find what they are looking for within the first page of search results. This means that it’s important to have your target keywords appear as often as possible on your website so that you are found for them.
What Are Meta Tags and How Do They Work?
Meta tags are HTML code that can be added into a website’s content to give Google more information about your site. The title tag lets search engines know what your page is about. The description tag tells the search engines what kind of text is on the page. This text doesn’t show up on your website at all, it’s just used by the search engines to tell people what kind of content they are going to see when they visit a specific URL. You may notice that some websites have a meta description tag in the search results when you search for something there. This is because the search engines use it to display short descriptions about a page for people to read if they are interested in finding out more.
Also, the keywords tag can be added to your content so that search engines know what other pages should also be listed if this page is found when someone searches for them.
Meta tags are another tool that can be used to make your website easier for your visitors to find and therefore they are an important part of SEO. Many web hosting companies and website tools, like WordPress, have a simple way of adding meta tags to your pages to make it easy for you to do.
Meta tags can also be added to a page’s content using the meta name=”description” and the meta name=”keywords” tags:
<meta name=”description”>Meta Description</meta>
<meta name=”keywords”>Meta Keywords</meta>
There are other types of meta tags that can be used but they are all dependent on what information you want to tell search engines about your website.
What Are the Main Pieces of Technology in a Website?
In order for information to be transmitted across the internet, computers have to have a mailing address just like people do. Without an address, messages just wouldn’t get from one computer to another. A domain name is that mailing address and it must be unique for every website on the web (just like every house needs a street address).
With domain names you can create any kind of website you want and if you pay for it, it’s yours. There are many different companies that will help you choose what domain name to use and how to register it. One of your options is to register a .com or .ca domain.
Domain Names are the primary piece of technology that makes a website work. While many people do register their own domain names, it’s also common to let a web hosting provider register them for you.
In order for information to get from one computer to another, there has to be a method of communication and this is done through something called the TCP/IP protocol (Transmission Control Protocol and Internet Protocol).
The TCP/IP protocol can send information back and forth in a variety of ways including email, instant messaging, files transfers (like FTP), or even websites. The way that you connect your computer to the TCP/IP protocol is through an Internet Service Provider (ISP).
As you surf the web, your computer uses a browser to open files that are stored on other people’s computers. This is how you view content from a website. The HTML source code of each page is sent to you from the other computers and these are rendered in your browser window as text and images.
In order for information to be sent from one place to another on the internet, there must be a physical pathway for it and this is done through something called IP addresses (or Internet Protocol Addresses). An IP address looks like this: 173.14.71.108. They are made up of four numbers and three letters. The numbers refer to the country that you are in while the letters represent your ISP (Internet Service Provider).
An IP address is like a post office box number but it’s much more permanent than a home address as you don’t have to keep paying for it. This IP address is how your computer gets information from other computers on the internet.
On websites, the latest version of HTML code has created another layer of technology: meta-information that can be used for everything from page descriptions to keywords and website analytics. This meta information is encoded into the head section of the HTML page, and it provides many benefits to search engines and site visitors alike.
A header is an HTML element that contains a group of other elements. For example, a header element contains the title, meta description, and keyword tags for your web page. The header is usually located between your <head> tags but there are other places where it can be located (for example, in the <body> section).
Meta tags are very important because they describe your page in more depth than just what’s on the page. They provide a sort of preview about what people will see on your website when they enter specific search keywords.
A title tag is an HTML element that you place in the header, and it provides the title of your page. You should make it descriptive so that it describes your page in a way that can be found in search results. Sometimes this will include keywords when they describe the page better than any other name.
Meta descriptions are HTML elements that you put in the header to describe your website with more detail than just what’s on the website itself. For example, if you’re looking for ideas for a movie night with your friends, and you find a website with lots of reviews and ratings on them, going into detail about what each movie is about in order to make a good decision would be part of its meta description.
The keywords are the most important meta tag you can add to your website and these are used to tell search engines what keywords you want people to use when they search for your website. There are many different ways of adding meta tags into the header of your HTML code, but some web tools make it easy to add them. It’s important to keep in mind that the HTML code that you type into your page is not what appears on your site, and therefore only 90 characters will show up in the search result description.
Search engines rely on keyword density as a signal for determining rankings, so including them in title and text elements related to your content is ideal for increasing visibility.
What Are the Different Types of SEO?
On-page SEO is the process of making your website easier for search engines to find. This includes things like using keywords, adding meta tags, or having a good structure for your content.
Off-page SEO is the process of improving a website’s search ranking by having other websites link back to you and direct people to your site. This is done by writing articles or press releases that are valuable to people and submitting them to content aggregators like Digg, StumbleUpon or Reddit. Off page SEO also involves participating in forums, getting social book marking on sites like Digg and Reddit, or building incoming links from other websites that have high domain authority.
SEO is the process of improving a website’s visibility in search engines by using a variety of on and off page optimization techniques.
A very effective form of SEO is called Content Marketing, where companies use their blog to attract a targeted audience. For example, if you wrote an article for Jupiter Broadcasting’s website about how to make espresso with your French press, then your target audience would be someone that has a French press and wants to learn how to make espresso with it. The people who visit the Jupiter Broadcasting website would find this article by searching for “French press espresso”. There are many great blogs that aren’t dedicated to business in any way and they can be used as another way of promoting your business to targeted groups.
Natural SEO is the process of optimizing your site for search engines. This is done by using natural and white hat techniques that don’t involve using any form of black hat or grey hat techniques.
White hat SEO is similar to natural SEO in the sense that it uses only the most ethical forms of search engine optimization. In some cases, however, white hat and natural SEO can be used as ways to improve Search Engine Optimization without having to worry about bad back links or content spamming your way to the top of a search engine page.
Black hat SEO is the process of improving your website’s visibility in a search engine through any form of unethical techniques. This includes spamming links to other websites, writing articles that are only filled with keywords, or using bots to forge backlinks.
Grey hat SEO is a term that refers to techniques that are sometimes considered black hat but not always. An example would be increasing the PageRank of your website by getting an article written by someone you know who has a high PageRank in exchange for adding links to their blog or website on your site. This is grey hat SEO because you are benefiting from someone else’s high PageRank.
Keyword research is the process of finding out what people are searching for online and then using those search terms as the basis for your content marketing strategy.
Keyword phrases are a group of words that are used to describe something specific and they can be used to find out what people think about your website. For example, if you were looking at how many people go to Amazon’s website when they search for “blueberry muffins recipe”, then you would see that there aren’t very many. This means that because Amazon’s website does not have a recipe with blueberries in it, people aren’t going there to look for one. On the other hand, if you were looking at what people search for when they are looking for “blueberry muffin recipe”, then you would find that there are a lot of them (a lot more than with the longer phrase). This means that this is the phrase worth targeting because more people search for this.
Metrics are measurements of how well your content is performing. They can tell you how many views your article gets on Digg or how many visits it got from reddit.
Imprinting is a way to measure how much engagement you get from people that visit your site. This is important because it measures how many people are reading your content and whether or not they find value in it.
Traffic Sources refers to the different places you get visitors from. In order to be successful with SEO, you should optimize your website for as many different keyword phrases as possible. For example, if someone only searches for one phrase while they’re looking for a product on Amazon, then that’s all they’re ever going to find. If someone searches for a lot of different phrases, then they will find what they’re looking for on Amazon, or somewhere else like Google.
Backlinks are a way for websites to link to yours by providing a source of information about your website. They are very important because they tell Google and other search engines that people trust your content enough to talk about it on their own website.
Linking refers to the act of choosing which sites you want to send your visitor traffic to, in order to increase your search engine ranking. Some websites will give you a URL or Web address that you can visit, allowing you to link directly back into their site. This helps people like Diggs, Reddit and StumbleUpon build up authority based on the amount of times they’re linked from other websites.
Domain authority is a measurement of how well a website ranks based on the authority level of its domain.
Domain authority ranking is a way for people to measure how well their content ranks, based on the perceived authority of the domain that they are working under. For example, if your domain has an average search engine ranking of 50, then you would have a domain authority ranking of 50. If you were able to increase your website’s search engine ranking by 20 more points to 70, then your domain authority would now be 70 because it measures both domains and pages.
A Gateway refers to any page that gets sent to first when someone clicks on your backlinks or visits your website from another site.
PageRank is a measurement of how well your content ranks in search results. It comes from Google and is used to rank websites around the world based on the quality of their content and how many people find it valuable.
Social metrics are measurements that show how many times your content has been shared on social networks like Facebook, Google Plus, or Linkedin.
Social media refers to the different forms of technology that connect people together so they can communicate with each other through public forums or private messaging. Social media can be used for anything from finding coupons to joining groups that you share interests with and this helps you build relationships with people who might have similar interests as you.
Social media site refers to any website that allows people to communicate with each other in a public or private manner. This includes sites like Facebook, Twitter, Google Plus, or Pinterest and they’re all used to contact people you want to be connected with.
Organic social media traffic is the form of traffic that you get from social media sites when your content is shared by users on these sites. For example, if someone tweets about your article several times or posts an update on their Facebook profile about it, then their followers will see this update and be able to follow the link back into your site.
Social signals are the likes, retweets, Facebook shares and +1’s that people get when they share your content on social media. These are important because they help people see what other people think of your content and this is often the most important part of trying to rank your site in search engines.
Social bookmark refers to any way you can share content on social media sites. For example, if you share an article that someone else wrote with a link back to their website, then you have created a social bookmark by sharing it.
SEO refers to all techniques or procedures involved in improving how well your content ranks in search results so that more people can find it.
Keyword density refers to the amount of times a specific phrase appears on your content. This is important when you want to write content for search engines because it helps them know what you are trying to rank for.
Keyword variation describes how the same keyword can be used in different ways in order to increase the number of pages that that keyword appears on. For example, if someone searches for “blueberry muffin recipe”, then this could have high match rates with “muffin recipe” and “recipe with blueberries”.
Long tail refers to keywords that are more specific than general search terms, and these can sometimes be more profitable because people tend to search for them more often.
Inbound links are the backlinks your website has to other websites in order to get a higher search engine ranking.
Net new visitors are people who visit your website for the first time and then leave. Net new visitors are important because if they like what they see, then you have found a conversion point for making money from them in the future.
Net new customers are people who visit your website for the first time and then make a purchase of whatever it is you’re selling from there on out. net new customers are an important part of conversion because if they like what they see, then you can start making money with your business.
Conversion is the act of getting someone to buy something when they visit your site. This is important because, if you can’t get people to convert, then you’ll never be able to make money with your website.
Conversion rate planning is the process where you try and find out what makes someone decide to buy from your website. This involves trying new things and making tweaks in order to improve your conversion rates or, at least, know how much money you have spent without converting anyone.
Search engine optimization refers to the process of learning how search engines work so that you can see what it takes for them to rank a website higher in their results. To do this, you have to study how people search for products and services on major search engines like Google, Yahoo or Bing. Once you figure out how people are searching for information on these engines, you can use this knowledge to optimize your own website.
Keyword density: A difficulty level ranging from 1–5 which represents the difficulty of someone trying to understand your content.
Keyword optimization: The act of making sure that all of your content has keywords in it in the right places in order to help search engines identify what kind of content you’re trying to rank for.
PageRank: A number that demonstrates how well a website ranks in Google’s search results. It can go from 1–10 in order to let you see how strong a website is in Google’s eyes.
Content keyword research: The process of finding out which words and phrases your target audience is searching for. This helps you create content that is relevant and informative to these groups.
Content keywords: The words or phrases that are used to describe a product or service on the Internet. Content keywords take the place of meta tags because they serve the same function and they’re usually stronger than tags because people are using them directly instead of having to guess what users want.
Link farm: A group of websites that link back into each other in order to push each other up the ranks in search engines. A link farm is bad because it can get you kicked out of search engines for being a spammer.
Meta tags: Tags that you use when you’re writing your HTML code in a website. Meta tags include things like the title and description of your article and help search engines understand what your content is about.
Keyword density summary: The amount of times that a keyword appears on the page in relation to the total number of words on that page.
Keyword density: A measurement of how often a keyword appears within an article or website, as compared to the overall number of words written on that page.
Duplicate content: Content that has been written and published on more than one website. Duplicate content is bad because it can cause search engines to think that you’re trying to steal someone else’s brand, or it can cause them to think that you don’t know how to use your own website.
Unique pageviews: The number of times someone visits a certain page on your website. This helps you understand how often people visit your website and how engaging your content is for them.
Referring sites: Websites that link back into yours. These are very important for SEO because they help search engines determine whether or not someone thinks your site is worthy of sharing with others.
Inbound links: Links that come from other websites to your own. Inbound links are important because they tell search engines that someone else thinks your website is worth looking at.
Backlinks (inbound links): Links that come from other sites to yours. These are very important for SEO because they help search engines determine whether or not someone thinks your site is worthy of sharing with others.
Backlinks summary: When a website’s content is linked out to another, it directs people to leave and go somewhere else. The opposite of this is backlinks, which tell search engines that people like the content enough to send traffic back into your site.
Blog Tools & Hosting
Blog Software: The tool used for creating your blog and posting new articles. There are many different tools that you can choose from. These range from hosted platforms like WordPress, TypePad or Blogger, to more complex software like Drupal or Joomla!.
CMS: Content management system. This is a software package that allows you to create and control your website without having to hire someone to do it for you.
Hosting: Where, on the Internet, your site lives. Hosting is important because it helps make sure that when people are looking for you online, they can find your website.
Blog Software: The tool used for creating your blog and posting new articles. There are many different tools that you can choose from. These range from hosted platforms like WordPress, TypePad or Blogger, to more complex software like Drupal or Joomla!.
CMS: Content management system. This is a software package that allows you to create and control your website without having to hire someone to do it for you.
Hosting: Where, on the Internet, your site lives. Hosting is important because it helps make sure that when people are looking for you online, they can find your website.
WHAT IS A BLOG?
There are many different resources that can help you with your blog and SEO efforts. The following are some of the most important ones that I’d recommend checking out:
Blogs! Blogging is the most important part of blogging so there are many different blogs about blogging out there to help you understand how it all works from a technical standpoint. I’d recommend checking out these blogs:
ProBlogger: Blogging tips, SEO training and the latest news about blog marketing. http://problogger.net/
Rough Draft: A blog that offers tips and information for new bloggers. http://roughdraftblog.com/
Web Pages That Suck: Offering advice on SEO topics, web design topics, Internet marketing topics and general business blogging. http://www.webpagesthatsuck.com/
Blogging statistics!
There are many companies out there that keep track of the blogging world so you can learn about what’s going on today. Some of the blogs that I’d recommend checking out include:
Quantcast: This is a company that tracks a variety of different blog statistics. You can look here to find stats on readership, traffic, etc. http://www.quantcast.com/blogger-statistics
Blogged Under by Rebecca Lieb is a blog that tracks a wide range of stats about who blogs and how they use their blogs. http://www.bloggedunder.com/
BlogPulse is a metric tool that lets you track the amount of readership that blogs get on a daily and monthly basis. You can also compare different blogs against each other in order to see who’s getting more attention. https://www.blogpulse.com
Blogging courses! There’s no better way to learn how to blog than by taking an actual course, so I’d recommend going over to one of these sites and checking out their offerings:
ProBlogger BootCamp: A free blogging course from Darren Rowse about how you can use blogging to make money online or start your own business. http://www.probloggerbootcamp.com/
Blogs 4 Bucks: This is a free blogging course that you can find over at Problogger. There are several different training videos and other educational resources available over here. http://www.problogger.net/archive/
Blogger Boot Camp: This is another free blogging course offered by Darren Rowse, the same guy who runs ProBlogger. You can find out more about this course by heading on over to his website at ProBlogger. http://www.probloggerbootcamp.com/
Blogging tools!
There are many different tools and software out there that can help you with your blog. Here are some of the ones that I’d recommend checking out:
WordPress: This is a program that you can use to make your own blog. It’s very easy to use and it has tons of support available online. http://wordpress.org/
TypePad: TypePad is similar to WordPress but it doesn’t offer as much customization, so what you get isn’t as good as what WordPress offers, but it’s still a great tool if you don’t want to deal with things like hosting your own site or creating blog software from the ground up. http://www.typepad.com/
Blogger: Blogspot is a great platform for making a blog. You can also get your own custom domain name (making it seem like you’re your own site instead of being part of Google) and get some great features that you can’t get on other platforms. http://www.blogger.com/start
WordPress.com: This is another hosted platform that makes it easy to make a blog without having to worry about things like hosting or special software requirements, so if you’re not technically inclined, this can be the easiest way to start blogging without having to worry about the technical stuff. https://wordpress.com/
Blogging tips!
There are many different people out there who blog about blogging and providing tips and advice for bloggers. Here are some of the blogs that I’d recommend checking out:
Newbie Blogger: A blog full of tips and tricks for new bloggers. http://newbieblogger.com/
Blog Help by Zainab Akhtar is a blog that’s full of helpful tips on how to make sure your blog is seen by search engines and that you can be successful in the blogging world. http://bloghelp.co.uk/
Blogging and Entrepreneurship: A blog that has all types of tips, tricks and advice about how to be a successful blogger. http://bloggingandentrepreneurship.com/
Tools to check out!
There are a lot of different tools that you can use to make your blog easier and more effective than ever before. Here are some of the ones that I’d recommend checking out:
Google Analytics: This is a free tool offered by Google that lets you track the amount of traffic you’re getting on your website, where they’re coming from and even what keywords they used when they got there. http://www.google.com/analytics/
Growmap: A tool that helps you get more traffic to your blog. It does this by running many different automated tasks for you so that the work gets done without you having to do any of it yourself. http://www.growmap.com/
Blogs!
Blogging is the most important part of blogging so there are many different blogs about blogging out there to help you understand how it all works from a technical standpoint. I’d recommend checking out these blogs:
ProBlogger: Blogging tips, SEO training and the latest news about blog marketing. http://problogger.net/
Rough Draft: A blog that offers tips and information for new bloggers. http://roughdraftblog.com/
Web Pages That Suck: Offering advice on SEO topics, web design topics, Internet marketing topics and general business blogging. http://www.webpagesthatsuck.com/
